Business & Management Consulting

Change how your company operates to see how it affects your revenue and profits. You have the ability to optimise and improve how you operate when you align your business strategy and goals with people, processes, technology, and data, and as your strategic partner, we will be there for you every step of the way.

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Change how your company operates to see how it affects your revenue and profits. You have the ability to optimise and improve how you operate when you align your business strategy and goals with people, processes, technology, and data, and as your strategic partner, we will be there for you every step of the way.

Our Business & Management Consulting services at MAK25 London provide practical answers to genuine business problems involving people, technology, data, and finances. Through their extensive experience, our business and management consultants offer strategic leadership and transformative insights to enterprises and organisations. We collaborate with you to provide thoughtful, useful recommendations and guidance.

Social Media Marketing

Businesses of all sizes can connect with both current and potential customers using social media marketing. People use social media sites like Facebook, Instagram, LinkedIn, and TikTok today, obviously, to research, learn about, follow, and buy from brands. As a result, if your company isn’t present on these platforms, you’re missing out on a huge opportunity. Your company can achieve outstanding success by implementing social media marketing strategically. This will lead to the creation of devoted brand advocates as well as an increase in leads and sales.

    What is Social Media Marketing (SMM)?

    A subset of Digital marketing known as Social Media Marketing makes use of the influence of popular social media platforms to further branding and marketing goals. But it entails more than just setting up company accounts and posting content at random. An ongoing evolution of your social media marketing strategy is necessary, and it should be created with measurable objectives in mind. Typically, this entails:

    • Keeping up with and improving your profiles.
    • Posting content that promotes your brand and draws in the right audience, such as images, videos, stories, and live videos.
    • Replying to remarks, shares, and likes while keeping an eye on your reputation.
    • Following and interacting with fans, clients, and influencers to create a brand-centred community.

    Paid social media advertising is another form of marketing where you can pay to have users specifically interested in your business see your brand.

    Benefits of social media marketing

    Social media has emerged as one of the most powerful and adaptable marketing tools for businesses due to its widespread usage. The following are some specific benefits of using social media for marketing:

    • Humanize your business: Social media can make your company more approachable to customers. By setting up a profile, sharing content, and interacting with other users, you can create a relatable persona that will help you establish trust with your audience.
    • Conduct traffic: With the help of your profile link, blog post links in your posts, and your advertisements, social media is a top source for increasing traffic to your website, where you can convert visitors into paying customers. SEO’s side effects also include social signals.
    • Create leads and clients: You can also directly generate leads and conversions on these platforms by utilising features like Instagram/Facebook shops, direct messaging, call-to-action buttons on profiles, and the ability to schedule appointments.
    • Increase brand recognition: You can create your visual identity and increase brand awareness among sizable audiences thanks to the visual nature of social media platforms. Increased brand recognition will also enhance the results of all your other campaigns.
    • Create connections: Through these platforms, you can interact with people directly, network, solicit their opinions, host discussions, and open up both direct and indirect lines of communication with your followers.

    The essentials of a successful Social Media Marketing (SMM) strategy

    Every company’s successful social media marketing strategy will look different, but they will all share the following characteristics:

    • Knowledge of your audience: Including what platforms they use, when and why they visit them, what kinds of content they enjoy, who else they follow, and more.
    • Brand identity: What message do you want to send to your audience? This is known as brand identity. When they view your content, how do you want them to feel?
    • Content strategy: While there is some spontaneity on social media, in order to have a consistent voice and consistently produce high-quality content, you’ll need a structured content strategy.
    • Analytics: Quantifiable insights will guide your strategy and help you identify your target audience, the best content to share, when to post, and other factors.
    • Continued activity: The platform of social media is real-time. You must frequently post, monitor engagements with your company, respond to interactions, follow trends, and keep up with profiles that are accurate if you want to use them to expand your business.

    Management Consulting

    Giving senior management of organisations advice and support to improve their business strategy, organisational performance, and operational procedures is known as management consulting, also referred to as business consulting. This sector of the consulting industry is the largest because it includes a wide range of disciplines and calls for advisors to have various skills. 50% to 55% of the entire consulting market comprises management consulting.

      Management consulting market

      Over $130 billion is the estimated global market size for management consulting services, which makes up just over 50% of the entire consulting market. Spending on management consulting has recently increased at an average rate of more than 4% annually, with the growth rate picking up as mature markets continue their economic recovery. The industry’s largest segment is operations consulting, valued at $70 billion, followed by HR consulting and strategy consulting, each with a value of just over $30 billion.

      Three service areas make up management consulting. The first is strategy consulting, which offers services for the boardroom and strategic advisory. Operations consulting, which focuses on improving organisational management, is the second. The third is HR consulting, which offers advisory and/or consulting services related to human capital to enhance the results of HR functions.

      What does a Management Consultant do?

      Management consultants are employed by decision-makers to provide advice on organisational and strategic matters. These consultants might be asked to advise on innovative and cost-cutting strategies or develop a new strategic plan to spur growth. In practice, the execution aspect of consulting represents the largest market for management consultants because they also put suggested solutions into action.

      Management consultants may be tasked with improving business process effectiveness, putting in place new IT systems, contracting out non-core duties, or streamlining the supply chain. Management consultants typically stay on board until the transition has been completed and the new working methods have been incorporated into routine operations.

      What is Business Strategy?

      Although it is simple to define, how it is formed and carried out is what distinguishes a business. A business’s decisions and actions are taken to realise its larger vision collectively constitute its business strategy. Businesses can become market leaders in their industry by understanding what a business strategy is and how to implement it effectively. A business strategy is the foundation of every company, and any flaws could result in the business objectives slipping out of reach.

        Importance of Devising a Business Strategy

        The value of a business strategy cannot be understated once operations have begun. Any leader unaware of its significance cannot guarantee the organization’s long-term viability.

        The significance of business strategy cannot be overstated given how competitive the business environment is today. Here are some justifications for making devising your top priority.

        • A lot of planning is necessary during the startup phase of a business. While a plan makes the objectives clear, a strategy aids in execution and achieving the vision.
        • Leaders gain insight into their strengths and weaknesses when they develop a strategy. They can then capitalise on their strengths and strengthen their areas of weakness.
        • It guarantees that a business has planned out every detail. More effectiveness and better, more successful plans are the results. Everyone on the team knows their responsibilities, and the funding is distributed appropriately.
        • Businesses may benefit from having one over their rivals in the market. In the eyes of their clients, it also makes them distinctive.
        • It makes certain that managers have command over the procedures. They will thus proceed according to schedule.

        Business Strategy – Business Plan – Business Model: The Difference

        The distinctions between business strategy, business plan, and business model are made for clarity. A business model gives a general overview of how a company runs, makes money, and accomplishes goals.

        A business plan, a business model component, outlines how the organisation will accomplish its objectives and offers a step-by-step guide for doing so. Another business plan component is a business strategy, which focuses specifically on the strategies and tactics the company will employ to compete effectively in the market.

        Different Levels of Business Strategy

        Every level of a business employs a different set of business strategies. The various levels of business strategy will vary depending on the objectives that each department of an organisation seeks to meet. There are three levels of business strategy based on common criteria.

        Corporate Level

        The highest level is this one. It outlines the objectives and strategies for achieving them. This level specifically outlines the organization’s mission, vision, and corporate goals.

        Business Unit Level

        Each organisational unit’s business strategy will be unique at this level. This is so that different strategies can be used for each unit to achieve greater efficiency since each has unique processes and operations. Every business strategy should, however, be in line with the goals and objectives of the organisation.

        Functional Level

        At the functional level, marketing, sales, operations, finance, and other departments set the strategy. These kinds of functional-level strategies are required to ensure that the organisation’s daily operations are carried out effectively. These all work together to achieve the same objective.

        Key Aspects of a Business Strategy

        An answer to what, how, why, where, and how is a business strategy. This is where all-encompassing leadership training programmes come into play. These classes assist business leaders in comprehending the main elements of a business strategy. You can enrol in these leadership courses to keep up with the most recent advancements in this field.

        • The first component is mission, vision, and objectives are the first part. This will contain detailed instructions on what needs to be done when it needs to be done, and how.
        • The second factor is a company’s core values, which should be evident from the outset.
        • A SWOT analysis is the third element. Strengths, Weaknesses, Opportunities, and Threats are referred to as SWOT. This will provide information about the company’s current situation.
        • Operational tactics, which describe how the business will efficiently and effectively accomplish the stated objectives, make up the fourth component.
        • Resource allocation and resource procurement make up the fifth component. It will answer questions about how many resources are required, how they will be allocated, etc.
        • The sixth element is the measurement, which refers to how each business activity will be monitored and evaluated in relation to predetermined benchmarks.

        How can we help

        We take pride in having one of the Best Consultant in the business, one with a wealth of experience and knowledge to handle all kind of your Business matters.

        Our expert would be delighted to help you out by conducting an audit of all your Business processes and later assist you in making strategies of going ahead in the right direction. This will enable us to determine any potential weaknesses and implement an action plan to fix them before it affects your business revenues and profits.

        We look forward to working with you to make this experience successful!